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Talk about putting a new face on fandom. Mattel brings the supernatural pop stars of KPop Demon Hunters to life with a collection of action figures inspired by some of the movie’s most memorable looks and moments. Rumi, Zoey and Mira arrive in their “How It’s Done” outfits, while the lineup also features Jinu, Abby, Mystery, Romance and Baby in the Saja Boys’ “Soda Pop” looks. These aren’t the first KPop Demon Hunters Mattel dolls, but they’re certainly a unique addition to the inventory. Each figure comes with interchangeable facial pieces that let fans switch up their expressions, plus multiple points of articulation for dancing, posing and demon-fighting.
The HUNTR/X and Saja Boys action figures also get swappable hands designed to hold things like chopsticks, a cup of ramen, a microphone and signature weapons. Some characters even come with HUNTR/X and Saja Boys lightsticks, bringing a little concert energy to the toys.
RUMI
Mattel ‘KPop Demon Hunters’ HUNTR/X Rumi Action Figure
3K Bought in the Past Month
Rumi wears her “How It’s Done” outfit from the movie and comes with her sain-geom sword, chopstick-holding hands, noodles and a sushi roll.
ZOEY
Mattel ‘KPop Demon Hunters’ HUNTR/X Zoey Action Figure
2K Bought in the Past Month
Zoey wears her teal and black halter-style top and baggy cargo joggers, complete with interchangeable faces, hands, Korean shamanic blades and her favorite snacks.
MIRA
Mattel ‘KPop Demon Hunters’ HUNTR/X Mira Action Figure
2K Bought in the Past Month
Mira needs her ramen fix if she’s going to fight, which is why Mattel gave her a kettle and a cup of noodles in addition to her curved moon sword.
RUMI & JINU
Mattel ‘KPop Demon Hunters’ Rumi & Jinu Final Battle Action Figure Set
900+ Bought in the Past Month
Fans get double the trouble with this set featuring Rumi and Jinu in their outfits from the final battle scene of the movie. Each fighter comes with weapons and interchangeable faces and hands, but the bonus accessories are the HUNTR/X and Saja Boys lightsticks.
JINU
Mattel ‘KPop Demon Hunters’ Saja Boys Jinu Action Figure
700+ Bought in the Past Month
One of the most iconic moments in the KPop Demon Hunters movie is the “Soda Pop” dance sequence, and Mattel recognizes that by giving fans Jinu from that scene. The action figure comes with swappable hands and facial expressions, as well as glasses, a microphone, a can of Soda Pop (of course) and a Healer Han juice pack — IYKYK.
SAJA BOY
Mattel ‘KPop Demon Hunters’ Saja Boys Abby Action Figure
700+ Bought in the Past Month
Abby from the Saja Boys comes with his telltale yellow beanie, interchangeable hands and faces, as well as his hilarious “Abby-licious” autograph.
MYSTERY
Mattel ‘KPop Demon Hunters Saja Boys Mystery Action Figure
50+ Bought in the Past Month
Saja Boy Mystery is immediately recognizable by his lush, lavender locks. But even if you can’t see his full face, Mattel still gives him two alternative facial expressions.
ROMANCE
Mattel ‘KPop Demon Hunters’ Saja Boys Romance Action Figure
100+ Bought in the Past Month
His name may be Romance, but he’s still a demon. This is evident in the action figure’s alternative demonic facial expressions and creepy hands.
The attention to detail in Baby’s Mattel action figure is seen in his turquoise hair and eyebrows and the intricate materials in his woven sweater. This Saja Boy comes with a yellow hat, a Soda Pop can and swappable hands and faces.
KPop Demon Hunters has become far more than a hit animated movie, turning its music, characters and fictional K-pop groups into a full-blown franchise. The film took home two Oscars at the 2026 Academy Awards, winning Best Animated Feature and Best Original Song for “Golden,” while “Golden” also earned a Grammy for Best Song Written for Visual Media. Now, the phenomenon is preparing for a global concert tour that will bring elements of the movie to arenas worldwide, with Netflix announcing the news in May.
The KPop Demon Hunters merchandising boom has been just as expansive, with fans able to find everything from KPop Demon Hunters Squishmallows and crochet kits to backpacks, Halloween costumes, ramen noodles and phone huggers. Mattel alone has continued expanding its lineup, while the broader merchandise machine keeps finding new ways to turn HUNTR/X, the Saja Boys and their supernatural world into fan-ready products. With a 2029 sequel also in development, the KPop Demon Hunters craze shows no signs of slowing down.
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