BLACKPINK’s JISOO to Star as 4 Different ‘Cinematic Characters’ in Conceptual Fashion Campaign

As part of BLACKPINK, JISOO is one of four. Now, the same goes for her latest campaign with fashion house Self-Portrait, in which she’s set to star as a quartet of “cinematic characters” in a series of short films, which Billboard can exclusively announce.

The campaign begins with JISOO — who in 2024 became the first musician to be the face of the London fashion house — in “The Enigma,” the first of the four videos. Shot in the style of an audition tape by Oliver Hadlee Pearch, it shows the performer modeling Self-Portrait’s faux leather skirt and checkered knit blazer, appearing bubbly and confident in herself in front of the camera.

“Maybe we’re not supposed to have everything figured out,” JISOO muses in the clip. “I always liked wandering.”

For the partnership, JISOO worked closely with the brand’s founder and creative director, Han Chong. In a statement, the K-pop star said, “I was so excited to star in this new series of short films … it allowed me to try something completely new, and each character I played required something different from me.”

“The evolution of the character’s wardrobe was how I found the nuance in each performance, and it was a real collaboration with Han and I on finding the subtlety in each role I was going to be playing,” she continued. “I have worn Self-Portrait for many years, and the pieces make me feel like I can do anything — this time, they let me dream that I could be anyone.”

Chong also praised the global star in a statement. “Having worked with JISOO for a few years now, she really has become a big part of our brand’s story and fabric. For this latest project together, we wanted to do something that meets JISOO where she is today; an incredible artist with range and a chameleonic edge as a performer,” he said. “We always talk about the Self-Portrait woman as being multifaceted, and JISOO really brings that to life through her performance in these short films.”

JISOO’s latest fashion campaign comes as she’s embarking on a new solo era musically. On Friday (Sept. 4), she released single “Click.”

Watch JISOO’s first of four Self-Portrait films below.