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Music lovers have a new obsession: the Mini Brands Really Works vinyl playset, a tiny record player that actually spins and plays music. The set is part of Zuru’s first Mini Brands music-focused collection and has quickly become a standout among miniature collectibles. More than 50 units were bought from Walmart yesterday alone, while Amazon sold over 7,000 in the past month.
So, what does it do? The rechargeable player uses miniature records to play roughly 20-to-30-second song clips and comes with an exclusive mini “APT.” vinyl by Rosé and Bruno Mars. After purchasing the record player, fans can buy the blind balls to collect all 45 vinyls, spanning current hits and older favorites. While many online reviews say the mini record players are a big hit with kids, adult collectors are loving them just as much as well.
MINI RECORD PLAYER
Mini Brands Really Works Vinyl Playset Series 1
No. 1 New Release
The Zuru Mini Brands Really Works vinyl playset series 1 is a functional miniature record player that spins and plays short music clips. It includes the player, a display stand and an exclusive “APT.” vinyl by Rosé and Bruno Mars.
The record player works with the separately sold mini vinyl capsules, letting collectors expand their music lineup. Each record plays a short clip rather than a complete song, and a USB charging cable is included whenever the battery is low, although you don’t need to plug the playset in to turn it on. Amazon customer feedback is largely positive about the novelty item, with one reviewer praising the little details, writing, “I love that they include the actual record sound before the music [starts].”
COLLECT ALL VINYLS
Mini Brands Really Works Vinyl Capsule Series 1 (2 Pack)
7K Bought This Month
This Mini Brands Really Works vinyl capsule series 1 includes two blind balls, with four playable mini vinyl records and one surprise accessory in each capsule.
Each blind ball contains four randomly selected records featuring licensed artists such as Katy Perry, Kendrick Lamar, Fall Out Boy and Chappell Roan. The records work only with the compatible Mini Brands Really Works vinyl player, sold separately, not to be confused with other mini record brands like MGA Miniverse. The full series 1 collection includes 45 records, including rare gold versions. Because the capsules are blind-packed, shoppers should expect the possibility of duplicates while building a collection.
Collectors are drawn to the Mini Brands vinyls because they combine recognizable music with the satisfaction of miniature collecting. Online discussions often praise the detailed records and album sleeves, with some collectors finding them more realistic than competing MGA Miniverse versions. The rechargeable Mini Brands player is another talking point, with users liking the USB charging. Collectors also appreciate the broader mix of newer and nostalgic artists, as well as its surprisingly loud volume for such a tiny toy.
Zuru’s Mini Brands line extends far beyond music, with collections covering food, fashion, toys, books, Disney, home products and buildable Mini Brands Create sets. The company also makes other “Really Works” products, including a miniature kitchen line with working appliances.
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