Peso Pluma to Perform at Adidas 2026 World Cup Opening Watch Party at LA’s BMO Stadium

After teaming up for a new soccer jersey drop, Peso Pluma and adidas continue in the World Cup spirit, announcing an official watch party and performance for the tournament’s opening in June.

The iconic footwear and apparel brand partnered with the Los Angeles World Cup 2026 Host Committee for its FIFA World Cup 26 activations set to take place June 11 at the city’s BMO Stadium. Starting at 11 a.m. PT, the event will host a watch party for the World Cup opening match between Mexico and South Africa followed by the adiCup, adidas’ nationwide 3v3 tournament, and culminating with a watch party for South Korea vs. Czechia at 7 p.m. PT.

BMO Stadium will then convert into a free celebration featuring a performance by Peso Pluma and a DJ set by Noodles. Free tickets for the show will be available as of June 1 on Ticketmaster. 

The initiative is part of adidas FIFA World Cup 26 Home of Soccer Brand Hubs — located in New York City and Toronto — that will offer free fan destinations open to the public throughout the tournament that starts June 11 and wraps July 19. The World Cup NYNJ Host Committee will host performances from PinkPantheress and Larry June alongside watch parties at NYC’s Brooklyn Bridge Park. Adidas will also host events on select dates in Houston, Atlanta, Mexico City, Guadalajara and Monterrey. 

Earlier this month, the Música Mexicana star partnered with adidas to create a Mexico 26 away jersey for the football team’s 2026-27 season.

“This isn’t just about me — it’s for my people, my culture and everyone pushing Mexico forward,” Pluma said in a press statement. “I’m excited to join the adidas family and keep showing the world who we are.” 

For more information on the adidas Home of Soccer events, click here or visit the adidas App.