Ariana Grande’s Petal era has officially commenced.
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On Friday (May 29), the Grammy-winning superstar released “Hate That I Made You Love Me,” the lead single from her forthcoming eighth studio album, Petal.
“I know that I will find my way from you like flowers from a tomb,” the vocal powerhouse croons on her new single, which was co-produced by Max Martin, ILYA and Grande herself. Listed as the second track on Petal, “Hate That I Made You Love Me” also marks Grande’s first non-soundtrack single since 2025’s “Twilight Zone.”
Grande first announced Petal via her official Instagram page on April 28, later describing the 12-track set as “little feral.” “It’s definitely from a place I’ve been maybe too shy or polite to tap into before,” she said in a video clip. “This kind of just feels like, ‘F–k it.’” Petal is set to arrive on July 31 through Grande’s BabyDoll Music imprint label, exclusively licensed to Republic Records. The new album drops in the middle of her Eternal Sunshine Tour, which kicks off on June 8 in Oakland, Calif., and wraps with 10 shows at London’s O2 Arena in September.
On Wednesday (May 27), Grande shared a creepy new teaser for the official music video for “Hate That I Made You Love Me.” The clip opened with Weapons actor Justin Long peering into the rearview mirror, slightly adjusting it to reveal Grande’s piercing brown eyes staring back at his frightened face. The full video is set to premiere on Monday, June 1 at 8 a.m. PT.
Petal is the official follow-up to Grande’s last LP, Eternal Sunshine, which debuted atop the Billboard 200 in 2024 and spawned a pair of Billboard Hot 100 chart-toppers in “Yes, And?” and “We Can’t Be Friends.” Notably, the album returned to the top of the Billboard 200 the following year after the release of its Brighter Days Ahead deluxe edition, which spawned the Hot 100 top 20 hit “Twilight Zone” (No. 18).
Since that album’s release, Grande joined fellow Oscar-nominated actress Cynthia Erivo in leading the Wicked and Wicked: For Good soundtracks, which both reached No. 2 on the Hot 100. At this year’s Grammys (Feb. 1), the two multihyphenates won best pop duo/group performance for their instant-classic rendition of “Defying Gravity.” Grande will return to the silver screen this fall with Focker-in-Law, alongside Robert DeNiro and Ben Stiller.
Stream “Hate That I Made You Love Me” now.
Finally, Boards of Canada are back.
With the album Inferno, which arrived in full at the stroke of midnight via Warp Records, the Scottish electronic duo brings to an end a 13-year drought. Only the most optimistic of fans had new BoC music marked on their calendars for 2026, and yet here we are. Inferno arrives as Europe swelters through a heatwave, as the world burns.
As previously reported here, the 18-track double set plays to 70 minutes, and leads with the previously-released cuts “Introit” and “Prophecy At 1420 MHz.”
Inferno just might be Mike Sandison and Marcus Eoin’s most experimental work since 2002’s Geogaddi, With multiple listens, and only when the raw excitement and thrill of a new BoC album is reset to simmer, the collection very much sounds like the work of Boards of Canada. It’s expansive, at times joyful, and exotic, at others post-apocalyptic. If you’ve looking for a disco-house mix, walk on.
Standouts include “You Retreat In Time And Space,” which captures the ambience of an ancient British cathedral; “Arena Americanada,” a familiar, inquisitive number; and the inviting “Age of Capricorn,” whose mysterious and marvelous sampled voice will have fans clambering down the rabbit hole.
On “Father And Son,” BoC explores the cult in what is perhaps their most dialogue-driven work, a back-and-forth of samples, sewn into a quilt of electronica.
Inferno is the followup to 2013’s Tomorrow’s Harvest, a collection that peaked at No. 7 in the United Kingdom, for their first top 10 entry, and at No. 13 on the Billboard 200, their first appearance on the all-genres U.S. albums chart.
A comeback of sorts came in 2019 with “XYZ,” a previously-unreleased tune from their Peel Session of July 1998, which appeared on a new Warp Records 30th anniversary package, WXAXRXP Sessions.
Boards of Canada’s Sandison and Eoin are siblings, a universe-building pair that is both enigmatic, secretive and adored by connoisseurs of minimal electronic music. They rarely perform, almost never speak with the press. Don’t expect that to change anytime soon.
Inferno will be available on special edition limited red translucent 2xLP vinyl in triple-gatefold sleeve with a 16-page booklet, along with standard black 2xLP vinyl, as well as CD and digital formats. Visit boardsofcanada.com and Warp.net for more.
Stream Inferno below.
Whether or not you have a chance to see them on their current tour, BTS is making sure fans everywhere can tune in to watch one of their performances live and on the big screen.
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The group is aiming to make one of their performances at South Korea’s Busan Asiad Main Stadium accessible to ARMY members around the world with BTS WORLD TOUR ‘ARIRANG’ IN BUSAN: LIVE VIEWING. The concert will be shown in theaters worldwide for one night only, on June 13.
On Thursday (May 28), BTS shared the official trailer for the cinematic event to give supporters a glimpse of the explosive performance they can expect to see.
Featuring footage from other cities on their tour and soundtracked by the song “Fya” latest album ARIRANG, Jung Kook, Jimin, V, Suga, RM, Jin and J-Hope bring an electrifying vibe to the trailer. Following live cinema broadcasts from Goyang and Tokyo earlier in April, the Busan show marks the third event of the BTS WORLD TOUR ‘ARIRANG’.
Tickets for the cinema screening became available on the same day the trailer was released, giving fans the opportunity to purchase them immediately. On the official BTS website, fans can find participating movie theaters and buy tickets for the event.
BTS began their tour in April to promote their latest album ARIRANG, which marked their official comeback after completing mandatory military service in South Korea following their 2022 hiatus and spent three weeks atop the Billboard 200 albums chart. Their performance in Busan will also mark their first show at the stadium since announcing their temporary departure from music to serve their country. The BTS WORLD TOUR ‘ARIRANG’ spans approximately 11 months and includes 80 concerts across 34 cities.
The septet will take a brief break from the tour in July, as they are set to perform at the FIFA World Cup Final halftime show at MetLife Stadium in New Jersey alongside Shakira and Madonna on July 19.
Milli Vanilli are among the artists to drop out of the Donald Trump-affiliated Great American State Fair shows slated for Washington, D.C., in honor of America’s 250th birthday. The “Girl You Know It’s True” act announced Thursday (May 28) that they won’t be performing in any capacity at the Freedom 250 concert.
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The duo — which was slated to perform June 26, according to a release from Freedom 250 — claimed that any Milli Vanilli being used in advertisements should be considered to be a tribute band and they have no association with the event.
“The original/real vocalists of Milli Vanilli, Jodie Rocco, Linda Rocco, Brad Howell, John Davis, and Charles Shaw will NOT be performing their hits live at The Great American State Fair,” Milli Vanilli wrote. “Others using the name ‘Milli Vanilli’ that appear on the advertisement should be considered a tribute band with no association vocally or musically to our sound or songs.”
Per Freedom 250’s announcement, Milli Vanilli was slated to hit the stage on June 26 alongside Vanilla Ice and Young MC. However, the “Bust a Move” rapper also announced that he’s dropping out of the festival. “I have informed my agents that I will not be performing,” Young MC said in a statement on social media.
The Time frontman Morris Day also distanced himself from the festival while announcing that he won’t be performing at the Great American State Fair.
Freedom 250 is a 16-day festival in D.C. running from June 25 through July 10 at the National Mall. Other performers on the bill include Flo Rida, Bret Michaels, The Commodores and Martina McBride.
Originally comprised of Fab Morvan and Rob Pilatus, Milli Vanilli rose to prominence in the late 1980s.
Producer and Milli Vanilli founder Frank Farian recruited Brad Howell, John Davis, Charles Shaw, Jodie Rocco and Linda Rocco to provide vocals on Milli Vanilli tracks. “My sister and I were shocked to see our name, ‘Milli Vanilli,’ as one of the performers,” Jodie Rocco told The Associated Press. Pilatus died of an accidental drug and alcohol overdose in 1998.
Milli Vanilli is best known for Billboard Hot 100 top five hits like “Blame It on the Rain” (No. 1), “Girl I’m Gonna Miss You” (No. 1), “Baby Don’t Forget My Number” (No. 1), “Girl You Know It’s True” (No. 2) and “All or Nothing” (No. 4).
Find Milli Vanilli’s statement below.
PETA has publicly called out Lizzo for her new partnership with Chili’s, which finds the star promoting the restaurant chain’s baby back ribs despite previously being vegan.
Sharing a video that stitches together Lizzo’s new commercial for Chili’s with graphic footage of pigs suffering from abuse and mistreatment by handlers in the meat industry, PETA wrote Wednesday on Instagram, “PIGS WANT THEIR RIBS BACK.”
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“It’s about damn time you found a conscience, @lizzobeeating,” the animal rights nonprofit continued in the caption. “The truth hurts, right? Here’s the truth behind your @chilis jingle: using the flesh and bones of an animal who was violently killed as an ‘instrument’ is beyond grotesque. What happened to you?”
Billboard has reached out to Lizzo’s rep for comment.
The severe message comes shortly after the singer’s Chili’s campaign launched, featuring Lizzo performing an updated version of the “Baby Back Ribs” jingle alongside a giant rib prop while playing a rib flute. In an interview with Billboard about the partnership, the Grammy winner — who was vegan for a few years before announcing in 2024 that she’d begun eating meat again — said, “I think that I’m very sensitive about the way I deliver personal news to the world.”
“When I announced that I was no longer vegan, and that I was consuming animal protein, I was so nervous that I would hurt people’s feelings or let people down,” she continued at the time. “But it was important for me to say that back then, because of things like this now, where, you know, it would have been super jarring for me to be a vegan in 2021, and then 2026, I’m eating a big old rib and playing a rib flute. So what I said back then to make sure that I cleared the air, and that any decisions I make now, you know where I’m coming from.”
Noting that she’d be a food influencer if she weren’t a musician, Lizzo also explained that the Chili’s team-up shows off her “fun, love-to-eat foodie side” rather than her “health advocacy side.”
The Grammy winner is currently gearing up to release her new album, Bitch, on June 5. And despite the backlash from PETA, Lizzo is having fun with her baby back ribs era, posting a TikTok of herself showing off a plate of the Chili’s dish on Thursday (May 28).
See the video below.
What happens when the show is over?
On each night of Bruce Springsteen’s short-but-impassioned Land of Hope and Dreams American Tour, he has declared: “We are here to call upon the righteous power of art, of music, of rock ’n’ roll in these dangerous times.”
But Springsteen has brought more than the incendiary performances of the E Street Band to what he has called this “celebration and defense of the American ideals and values that have sustained our country for 250 years.”
This time, as he has throughout his career, he has brought in boots on the ground.
During this tour, Springsteen has partnered with more than 20 activist organizations working on the front lines of the battle for democracy and human rights in the cities around the country where he and the E Street Band have performed since March. He has welcomed the groups into each venue to do outreach and solicit support, while publicizing their efforts before tens of thousands of his fans.
In Washington D.C. Wednesday (May 27), the penultimate show of this tour, which closes Saturday (May 30) in Philadelphia, Springsteen took the stage of Nationals Park, less than three miles from 1600 Pennsylvania Avenue, with the Washington Monument visible on the horizon.
“Let them hear you at the f—- White House,” he shouted, as the crowd chanted “Ice Out Now!” during his performance of “Streets of Minneapolis.”
Later, during his show-closing call to action, he ad-libbed, “call the White House switchboard!”
The call to action ending each show on this tour counts. The music is an inspiration — not a substitute — for activism.
“When you go home tonight, hold your loved ones close. And in the morning … find a way to take aggressive, peaceful action to defend our country’s ideals,” says Springsteen on each tour stop.
“And as the great civil rights leader John Lewis said, go on out and get into some ‘good trouble.’”
At the D.C. show, Springsteen announced he was partnering with the American Civil Liberties Union.
“The ACLU is the courts and in the streets defending the rights of all people nationwide,” said Springsteen. “They have been at the forefront of almost every major legal battle on behalf of immigrants’ rights for the past 25 years.”
Here are all of the activist organizations that Springsteen has partnered with during the Land of Hope and Dreams Tour.
Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.
This week: A buzzy steamy streaming TV romance enters the arena as the new synch show to beat, a pop legend gets a catalog bump from her new docuseries, and a Dominican rapper enters the Song of the Summer race.
‘Off Campus’ Blows Up Streaming Totals for Classic Rock & New Alt-Pop Favorites
What do you get for the Heated Rivalry superfan in your life who already has everything? How about another steamy TV romance adapted from a book series in which hockey features prominently? While Amazon Prime’s Off Campus might not be quite the cultural sensation that Rivalry became earlier this year, it seems on its way to comparable popularity — and one way you can tell is how, like its predecessor, it’s making a streaming hit out of nearly every song featured on its soundtrack.
The rom-com series — which features an even higher synch-per-episode rate than Heated Rivalry — is based around contemporary alt-pop and alt-rock, but also includes a good number of 20th-century throwbacks favored by its two protagonists, Hannah (Ella Bright) and Garrett (Belmont Cameli). And already, plenty of songs both old and new are seeing the benefits from their prominent usage on the show’s first season.
Among the classic rock songs getting boosted are Elton John’s 1974 anthem “The Bitch Is Back,” which is up 577% in weekly official on-demand U.S. streams to 1.2 million for the tracking week ending May 21 (according to Luminate), and Warrant’s 1990 hair metal smash “Cherry Pie,” up 122% to 1.1 million. Meanwhile, similar gains are being seen over the same timespan for newer artists G Flip (“Bed on Fire,” up 4,263% to 647,000), The Beaches (“Edge of the Earth,” up 735% to 1 million) and Audrey Hobert (“Sue Me,” up 103% to 1.1 million).
And this is likely just the beginning: All of these songs are still climbing in daily streams, as more and more potential viewers jump on the Off Campus bandwagon. It’s all sure to make the show one of the most in-demand synch placements on television for its second season — which it was renewed for before season one even aired. – ANDREW UNTERBERGER
‘Off Campus’ Also Turns Jennifer Lopez’s and Pitbull’s ‘On the Floor’ Into a Global Smash (Again)
Another song given a viral lift by the explosive first season of Off Campus, Jennifer Lopez’s “On the Floor,” featuring Pitbull, returns to the Billboard charts, as the song debuts at No. 117 on the Billboard Global 200 and No. 80 on the Global Excl. U.S. charts (dated May 30).
“On the Floor” sees a resurgence following a steamy scene starring the character Allie (Mika Abdalla), dressed as J.Lo, and Dean (Stephen Kalyn), dressed as Tom Cruise’s character Maverick from the Top Gun films, who dance to Lopez’s 2011 hit at a Halloween party. Lopez later joined the moment on social media, teaming up with Abdalla to re-create part of the scene and dance to the song.
“On the Floor” opens at No. 117 on the Billboard Global 200 chart, totaling 15.1 million streams worldwide during the May 15-21 tracking week, according to Luminate. The streaming surge gives Lopez her second entry on the chart, following “Pa’ Ti” with Maluma in 2020 (No. 106 high). For Pitbull, “On the Floor” marks his third chart visit, his highest being the No. 106-peaking “Give Me Everything,” featuring Ne-Yo, Afrojack and Nayer (2025); it ruled the Billboard Hot 100 for a week in 2011 (with the global charts having begun in 2020).
Appearing on Jimmy Kimmel Live! on Wednesday (May 27), Lopez revealed to Kimmel that her socials team had alerted her to the buzzy situation. “I was like, ‘what?!’ It was like out of the blue.” And with that, she went a little deeper into the consumption of digital music. “The music business, everything has changed because people discover (from different sources),” she opined. “My kids are listening to all kinds of music that I’ve never even heard of. And some stuff that is classic, like The Beatles. Listen, great music lives forever, as we know, but it lives in a different way now because they can find it easily.”
The song also remains a milestone in both artists’ chart histories: It marked one of Lopez’s 10 top 10s on the Billboard Hot 100 — where it peaked at No. 3 in 2011 among her 32 career entries — and stands as one of Pitbull’s 10 top 10s among 45 total entries. – PAMELA BUSTIOS
Read more about the viral surge of “On the Floor” and Lopez’s response to it.
Dominican Rapper Lil Naay Scores Fast-Rising Hit With “Mood Brazil”
Let the 2026 song of the summer race begin! Dominican rapper Lil Naay has entered the fold with “Mood Brazil,” a catchy fusion of dembow and Brazilian baile funk that also recalls the synths strings of Michael Jackson’s “Billie Jean.”
According to Luminate, “Mood Brazil” earned over 644,000 official on-demand U.S. streams in its first full week of release (May 8-14). That number spiked by nearly 50% the following week (May 15-21), with “Mood” collecting over 957,000 official streams.
“Mood Brazil” officially hit streaming services on May 8, but its journey to TikTok virality began nearly a month prior. On April 16, user @/system0069, an account that appears to exclusively post Lil Naay edits, shared a clip laying “Mood Brazil” over a montage of in-studio behind-the-scenes footage, garnering over 960,000 views. Over the next few weeks, the song’s infectious beat began to soundtrack a plethora of clips — from dance challenges to thirst traps to actual Lil Naay performances— and, by April 22, Lil Naay started posting with the same audio, bringing the official “Mood Brazil” sound to over 1.1 million posts. “Mood Brazil” also plays in over 8,000 Instagram Reels, while its official music video has garnered over 6.5 million views in just two weeks.
As the summer continues to heat up, keep an eye on “Mood Brazil” and its steady ascent. — KYLE DENIS
Kyle Minogue’s Catalog Streams Are Up 25% Following Netflix Docuseries Premiere
Global pop sensation Kylie Minogue got the Netflix docuseries treatment with KYLIE (May 20) — and fans have returned to her decadeslong catalog to celebrate.
During the docuseries’ first four days of availability (May 20-23), Minogue’s catalog netted 2.47 million official on-demand U.S. streams, up over 25% from the 1.97 million official streams it collected the same period the week prior (May 13-16), according to Luminate. Her classic pop smash “Can’t Get You Out of My Head,” which remains her most recent Billboard 200 top 10 hit (No. 7 in 2002), is also up 11.7% in streaming activity to 1.2 million streams across the same timeframe, making it by far her most-played song over the past weekend.
The three-part KYLIE docuseries traces the life and career of the Aussie pop legend. Helmed by Michael Harte — who also directed the buzzy 2023 Beckham docuseries — KYLIE also arrived a week before her Tension Tour concert film, which made her the first female solo artist to perform a total of 21 times at London’s iconic O2 Arena. The two-time Grammy winner also released a new song titled “Light Up,” co-written with Coldplay’s Chris Martin, to celebrate her new docuseries. — KD
Hits come, hits go. Sometimes hits return, and you don’t see it coming. Jennifer Lopez was blindsided when “On the Floor,” featuring Pitbull, returned to the Billboard charts for the first time in 15 years.
Lopez was the first guest on Jimmy Kimmel Live, airing Wednesday night, May 27, for a promotional stop in support of her forthcoming Netflix film Office Romance. Her recording career is enjoying a bounce, too, thanks to a major viral moment sparked by the Prime Video series Off Campus.
“On the Floor” is surging following a steamy scene starring the character Allie (Mika Abdalla), dressed as J.Lo, and Dean (Stephen Kalyn), dressed as Tom Cruise’s character Maverick from the Top Gun films, who dance to Lopez’s 2011 single at a Halloween party. Lopez later joined the moment on social media, teaming up with Abdalla to re-create part of the scene and dance to the song.
Thanks to all that action, the song debuts at No. 117 on the Billboard Global 200 and No. 80 on the Global Excl. U.S. charts (dated May 30).
Speaking with Kimmel, Lopez revealed that her socials team had alerted her to the buzzy situation. “I was like, ‘what?!’ It was like out of the blue.” And with that, she went a little deeper into the consumption of digital music. “The music business, everything has changed because people discover (from different sources),” she opined. “My kids are listening to all kinds of music that I’ve never even heard of. And some stuff that is classic, like the Beatles. Listen, great music lives forever, as we know, but it lives in a different way now because they can find it easily.”
“On the Floor” is a milestone in both J.Lo and Pitbull’s chart histories. It marked one of Lopez’s 10 top 10s on the Billboard Hot 100, where it peaked at No. 3 in 2011 among her 32 career entries, and it stands as one of Pitbull’s 10 top 10s among 45 total entries.
During her latest late night TV stint, Lopez discussed single life, and her 18-year-old twins graduating from high school (tears are ready at the thought). She’s also a huge fan of Barbra Streisand, but hasn’t met her and just might get starstruck if she did. That’s because she’s admittedly shy. “I like to sing, I like to dance. I like to act. But it’s all behind the character. Behind the facade,” she explained. “I couldn’t do what you do, like host a show.”
In Office Romance, Lopez plays a high-flying CEO of an airline who enforces a strict anti-fraternization policy for all her employees, per The Hollywood Reporter. Things go awry when the attractive new lawyer, played by Brett Goldstein (Ted Lasso), enters the picture.
Office Romance premieres June 5 on Netflix. Watch Lopez’s interview below.
Soft, loud, soft. Mogwai’s irrepressible wall of sound has been wailing out of amplifiers for three decades, unbowed, undented by fluctuations in pop culture. Undefeated. The Scottish post-rockers are a sonic force of nature, a swirling hurricane of guitars. Sometimes heavy, sometimes not. Soft, loud, soft.
Formed in Glasgow back in 1995, the four-piece stopped by the Sydney Opera House last weekend for the ultimate 30th birthday bash (well, 31 now, but who’s counting).
From the very start, Mogwai has been independent. DIY, even. “Once in a while” the major music companies would come knocking, frontman Stuart Braithwaite tells Billboard backstage ahead of the concert, a production for Vivid LIVE. “Yeah, well,” he points out, “we are completely indie, you know.”
Mogwai owns, operates and releases its music through the Glasgow-based Rock Action Records. That label, like the band, was established in the mid-1990s and remains fiercely independent. Today, it’s home to a diverse roster of artists, including Arab Strap, The Twilight Sad, Kathryn Joseph, Cloth, Sacred Paws, Errors and Remember Remember. For North America, their music is released through the Brooklyn-based independent label Temporary Residence.
The band flexed those indie muscles with a show Saturday, May 23, at the Concert Hall within the iconic SOH. Mogwai is mostly instrumental, mostly guitars. With a setlist featuring “Yes! I Am a Long Way From Home,” “Ritchie Sacramento,” “Auto Rock” and the blistering encore “Mogwai Fear Satan,” and playing against a backdrop of an all-purpose ridge, Mogwai reels the house in, fixes them in a trance.
On this occasion, Braithwaite is the only bandmate who chats with the audience. His banter rarely rises above a “thank-you so much. Cheers.” Mogwai let their respective instruments do the talking. On stage left, a Palestine flag tacked to a Marshall stack. A “soft loud soft” political statement.
Before the sonic chaos and subtlety, Braithwaite reflects on his career highlights. And of lessons learned. He’s reminded of the late Lou Reed, who in 2010, staged “Music for Dogs” on the steps of the Sydney Opera House. “That’s quite a painful memory for me because he actually asked us to come and play with them,” he recounts. “We didn’t do it, and then he died. To be honest, it was a teaching moment, as they say. Because I think anytime we get opportunities like that, we always really take them because you don’t want to miss out. Especially with older (artists) because you don’t know how long they’re going to be around.”
Braithwaite’s tracksuit has touches of green, a nod to his beloved Glasgow Celtic soccer club, which, some hours later, would complete the “double” by winning the Scottish Cup against Dunfermline Athletic, by a scoreline of 3-1. Mogwai had a massive win, too, during the pandemic. The band scored their first No. 1 on the Official U.K. Albums Chart in Feb. 2021 with As The Love Continues, their tenth studio LP.
“Yeah, that was crazy,” he remembers. “When I got the first chart through, I thought it was like the Scottish chart or the vinyl chart or something. Someone was like, ‘no, that’s the real chart. I was like ‘wow.’”
All up, they’ve collected 11 appearances on the U.K. top 40 albums chart, including four top 10s, most recently with 2025’s The Bad Fire, which peaked at No. 5. But a No. 1? “That was really cool. It wasn’t even a dream come true because I don’t think any of us had dreamed about it. It was just this insane thing to happen.”
There are no immediate plans to release a 12th studio album, not this year. Or cut a soundtrack. “I’ve also got nothing to do next year, so yeah, I need to think of something,” he quips. For the months ahead, Braithwaite and his bandmates (bassist Dominic Aitchison, drummer Martin Bulloch, and multi-instrumentalist Barry Burns) are soaking up their extended birthday party, which includes festival spots across the United Kingdom, Europe and Japan’s Fuji Rock.
“That’s one thing about the anniversary is (we’re) just really grateful that people are still coming to see us and want to hear our music. And yeah, it’s pretty insane after a really long time,” Braithwaite continues. “And to get younger generations (to come along) as well. People that maybe, definitely, weren’t even born when we started the band. Anyone under the age of 30, yeah, they weren’t born when we started.”
Vivid LIVE is the annual contemporary music centerpiece of the Sydney Opera House, and part of the broader Vivid Sydney festival, which runs through June 13. Vivid Sydney is owned, managed and produced by the New South Wales government, Destination NSW and Feel New Sydney.
Kid Cudi has long been open about his mental health struggles, and being open about his battles over the years helped a generation of millennial hip-hop fans along the way.
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With all of the experience he’s gained along his journey, Cudi is joining the movement We Are Enough as a founding partner, the organization announced Thursday (May 28), in the midst of Mental Health Awareness Month. We Are Enough is an initiative launched to remove the stigma surrounding mental health and benefit those struggling.
“Been open about my struggles for years — I know what it’s like to be in that dark place,” said
Kid Cudi in a statement. “That’s why I’m excited to be a founding member of We Are Enough — a reminder that we already enough, just as we are. 100 percent of proceeds go straight to nonprofits doing the real work on the ground for mental health.”
To kick off the partnership, everyone in attendance of Cudi’s NYC show of his Rebel Ragers Tour at Madison Square Garden on Saturday night (May 30) will receive a We Are Enough bracelet.
We Are Enough was founded by entrepreneur Blake Mycoskie, who faced his own mental health struggles while battling depression, which led him to creating the initiative. Mycoskie is best known for building TOMS into a global footwear brand.
According to the organization’s website, We Are Enough’s mission is to “spread reminders in every form — bracelets, messages, actions, community — until feeling ENOUGH becomes the cultural default.” The organization will donate 100 percent of profits toward benefiting mental health initiatives.
The “Pursuit of Happiness” rapper’s Rebel Ragers Tour started in April and comes to MSG on Saturday, before heading to Camden, N.J.; Hartford, Conn.; Mansfield, Mass., and Bangor, Maine, to kick off the first week of June.